Meet Our Team
A magician never reveals their secrets, but here’s ours.
Nicole Reynolds
General Manager
Nicole sits in the driver’s seat on our crazy bus and helps direct the chaos. Fueled by caffeine & snacks, she does not sit still for very long. She LOVES to travel and plans her trips around local food and craft coffee. When Nicole is not at work she is living at the ballfield and running her daughter around.
Matt McLellan
Owner/Founder
Matt’s search for the most comfortable shirts on the planet led him to start Apparel Lab in the first place. (He’s kind of a t-shirt snob!) He’s also a big fitness enthusiast and you can often find him hanging out at the local CrossFit box, or post-workout hanging out with a pint of Ben & Jerry’s ice cream.
Elizabeth Kruse
Logistics Specialist
Elizabeth is a master magician, ensuring all of the spinning plates are moving in just the right way! From incoming to outgoing shipments, she is on top of where your garments are in the world! Outside of Apparel Lab, she’s a mom of 2 and slowly teaching them to take over the world themselves one day!
Karen Skifstrom
Sales Specialist
Meet Karen! She’s a former figure skating coach turned apparel aficionado. Karen excels in providing 5-star customer service and ensuring your merch is exactly what you wanted! On the weekends you can find Karen at the soccer field cheering on her 2 kids, or with a well-deserved espresso martini in hand!
Kyra Grady
Sales Specialist
Say hi to Kyra! She’s the friendly voice on the other end of the phone helping ensure all questions are answered! Although she’s left her days of competitive cheerleading on the mat, she still brings that spunky, energetic attitude to the shop every day.
Charles Nunley
Production Team
Charles is multi-faceted when it comes to shop skills. From t-shirts to the laser cutter, he’s on top of it, and using his fine attention to detail to ensure your products are top notch!
Speaking of detail, he also owns Detail Lab, and can keep your ride in tip-top condition (so fresh and so clean-clean!) If he’s not working, you might just check the gym. (Heyyy, I work out!)
Sondra Rowe
Production Team
Sondra brought a lifetime of experience to our team. She has run a multitude of her own restaurants and small businesses. Her kids are almost grown but they still call Mom to find out how to cook chicken or handle stains. Sondra loves a good prime rib and snacks on salt and vinegar chips.
Holly Benvenuti
Production Team
The newest to join our squad, Holly comes in as an existing friend of our team! (We keep our circle tight!) Holly is very involved in her church, and loves to help mentor young women.
Roo
Chief Happiness Director
Roo is our resident shop dog who is always at the ready and willing to greet you as you come visit! He might look like a scary, 80lb Pitbull, but he’s the most friendly animal you’ll ever meet. While he’s a bit shy at first, we keep some special treats by the door to quickly help you become his new best friend. Roo loves all stuffed animals, cats, dogs, and is truly great with little children. He also checks-in on our team during the day and keeps everyone smiling and morale high!
Jessica Riley
Embroidery Lead
Jessica is our local embroidery princess. Her keen attention to detail and perfection made her the obvious choice to lead this department! She might be small, but she is MIGHTY FAST! When she’s not covered in thread at the shop, you can almost always find her at the CrossFit gym. Whether she’s coaching a class or training herself, she’s always focused on quality movement and building strength!
This could be you!
Want to join our team?
We’re always looking for energetic, detail oriented folks to join our squad! Whether you have experience in the apparel and printing industry, or just think it might be fun – shoot us an email and let’s see if you’re a fit!
